You can attend this $97 seminar series at no charge...

Discover the Key new Marketing Strategies
that will drive the
Most Effective Marketing Plans in 2007
- and how you can leverage them

What's the fastest, most cost-effective way to learn which new marketing strategies you need to incorporate in your 2007 Marketing Plan? Talk to an expert! Someone who is deeply involved in these developing disciplines, who knows exactly what is "ready for prime time", and has real insight into what's coming next.

So we've arranged for ten of these experts to answer your questions about the emerging marketing best practices for 2007. You'll receive:

Six live teleseminars featuring experts in the most critical marketing disciplines beginning Monday, Nov. 27 from 4-5pm Eastern
(1-2pm Pacific);
A downloadable recording of each seminar; and
A pdf transcript of each seminar.

The essential information in this teleseminar series normally costs $97. But Debbie Weil has arranged for you to attend at no charge. Just purchase two copies of The Corporate Blogging Book from either Amazon.com or BarnesadnNoble.com, then email your receipt to TCBB@marketingacumen.com and we'll sign you up for the teleseminar series at no charge. It's that simple.

Here are the answers you're looking for

The Marketing Action Plan Power Series brings you interviews with ten top experts who will get you up to speed on what's changed, what works, and what doesn't - and how that impacts your marketing strategy. In a series of six one-hour teleseminars, you'll learn:

The most important changes in 2006;
How to decide which are right for your marketing program;
How to implement these winning strategies - the key success factors, and the mistakes to avoid; and
How much it will cost you to integrate them into your 2007 Marketing Plan.

You can read the full details here - but don't sign up yet - return to this page to save $97...

Marketing Action Plan Power Series
Seminar topics and speakers

Here are the speakers we've lined up and the topics they'll cover.

Search Engine Marketing - Tuesday, Nov. 21

We brought in three of the field's top experts - Stephen Mahaney, John Heard and Esoos Bobnar of Planet Ocean Communications - to get you prepared for the latest changes in SEM.

(You can download a "raw" recording as soon as you sign up - a fully edited recording and transcript of this session will be posted later this week.)

Business Blogging - Monday, Nov. 27

Debbie Weil is a consultant, speaker, and author of The Corporate Blogging Book. She'll explain the benefits blogging can bring to your organization, and how to do it right - and show you the pitfalls to avoid along the way!

Web PR - Thursday, Nov. 30

Marc Harty is the creator of PRtraffic, which Alex Mandossian calls "the fastest, easiest way to generate the most strategically-placed publicity on the Net." He'll explain how to get the most benefit from your PR activities in 2007.

Active Internet Selling - Thursday, Dec. 7

Ed Forteau, known as "The Strategic Marketing Coach", has taken the unique insight that comes from having worked as both a client and consultant to the major media outlets and adapted it into his Active Internet Selling system which has dramatically increased online conversion rates for his clients and students. He'll show you how it can do the same for you.

Paid Search Advertising (PPC) - Thursday, Dec. 14

Andrew Goodman is a leading global authority on search engine advertising, the founder of Page Zero Media, and author of the popular Google AdWords Handbook and Winning Results with Google AdWords. Mona Elesseily is a leading authority on the Yahoo! Search Marketing platform, and is author of the Yahoo! Search Marketing Handbook. They'll get you up-to-speed on the latest changes in paid search advertising.

Integrating Online and Offline Marketing Campaigns - Thursday, Dec. 21

Melissa Eisenberg is an independent consultant focusing on business strategy, CRM and digital marketing. Recently, she was Senior VP and Global Interactive Lead at MRM/McCann Erickson in San Francisco. She also led the agency's North America Center of Excellence for interactive development. Valerie Peck heads a professional services firm that coaches organizations on strategy and tactical execution. Previously, Valerie was director of CFO Direct and director of marketing at PricewaterhouseCoopers, a Senior Manager KPMG and Executive Director of Market Management at Pacific Bell.

Together, they'll show you how to integrate the best strategies to get the most from your campaigns.

Here's what you'll receive

This could be the one investment that gives you the greatest return on your 2007 marketing dollar. When you sign up for the Marketing Action Plan Power Series you can...

Get the answers you need from these top experts to fine-tune your marketing plan in six live teleseminars;
Submit your questions before each seminar;
Miss a seminar? No problem - you can download a recording of each seminar. Listen at your desk, at home, or in your car; and
A transcript of each seminar, to guide you as you implement these strategies.

This is the best way to be sure your Marketing Plan takes full advantage of the latest advances in marketing best practices. You'll get:

Six live teleseminars;
Downloadable recording of each seminar; and
A pdf transcript of each seminar.

How much of an improvement in your 2007 Marketing ROI will it take to cover the cost of the Marketing Action Plan Power Series? How much of a drop to make you wish you'd taken advantage of this one-time opportunity? Reserve your seat now...

And you can receive this vital marketing update FREE

Debbie Weil has negotiated a special deal for marketers who want to leverage the power of corporate blogging for their organization. Because the best way to be sure your organization gets the full benefits a corporate blog offers, and avoids the pitfalls, is to read her new book, The Corporate Blogging Book.

And, if you purchase two copies of The Corporate Blogging Book, you can attend the entire seminar series at no charge. Get one copy for yourself, and one as a gift for a key member of your team. You'll be sure to get your project started right. And you'll save the $97 tuition for this essential teleseminar series.

Just purchase two copies from either Amazon.com or BarnesandNoble.com, then email your receipt to TCBB@marketingacumen.com and we'll send you the call-in information for the teleseminar series.

P.S. Don't make the mistake of trying to build your Marketing Plan and Marketing Budget for 2007 without this essential information. Believe me:

If your Search Engine strategies didn't change significantly in 2006, you felt the pain.
If your media and direct marketing mixes haven't changed yet, your results will.
If your PR strategy for 2006 resembled what you did in 2005, you either got crushed in 2005 (when you were too far ahead of the curve), or you wasted money in 2006.

P.P.S. Listen, I know you may be wondering how well these techniques will work in your organization. Believe me, I have some idea what you're thinking. You see, I spent years marketing big ticket items for successful companies like Sybase and Business Objects. I've run corporate marketing departments, and many of my clients today are Fortune 500 companies.

But I also run Marketing Acumen, a specialist marketing product and consulting firm. So you see, I've got one foot in each camp. I know what works on both sides of this particular fence, and I see the changing dynamics "up close and personal". And I've hand-picked the best experts to help you take advantage of the specific strategies that will help you most in 2007. So please, be sure to reserve your seat today... You won't be sorry.

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