Here's how to write a Marketing Plan that will Boost your Marketing ROI...

Discover the Key new Marketing Strategies
that will drive the
Most Effective Marketing Plans in 2007
- and how you can leverage them

Did your Marketing Plan survive the dramatic changes of 2006 intact?

"What works" in marketing changed significantly over the past year. To get the results you deserve in 2007, you must update your marketing plan in several areas - including PR, Search Engine Marketing, direct marketing and collateral/sales tools.

Reserve my spot now for the fastest way to get this important info...

The vital dynamic isn't Internet vs. offline, or direct marketing vs. brand advertising, or paid search vs. natural search. Successful marketers are already integrating elements from these "silos" into their winning campaigns.

No, the real change is push vs. pull: who controls the levers of your communications? More and more, it's your customers and prospects - and every day, with each "Web 2.0" announcement, with each new media channel, they gain more control. Unless you respond to these changes, and learn how to fit into their buying process, you won't be able to maintain your spot at the top of your market.

I need to leverage this new buying model - Reserve my spot now...

Don't waste time and money on ineffective, non-starter or has-been programs...

But let's face it - you could waste your entire budget, and your precious time, chasing changing fads. There's a new, "hot" marketing tactic almost every week. Most will never amount to anything. Only a few will really change the marketing landscape.

But if you can implement those winning strategies at the right time - as soon as they've matured, and before your competition does - you can drive your results to new levels.

The trick is knowing when to act.

It's time to act - Reserve my seat now...

Here are the answers you're looking for

What's the fastest, most cost-effective way to get this vital information? Talk to an expert! Someone who is deeply involved in these developing markets, who knows exactly what is "ready for prime time", and has real insight into what's coming next.

So we've arranged for ten of these experts to answer your questions about the emerging marketing best practices for 2007.

The Marketing Action Plan Power Series brings you interviews with ten top experts who will get you up to speed on what's changed, what works, and what doesn't - and how that impacts your marketing strategy. In a series of six one-hour teleseminars, you'll learn:

The most important changes in 2006;
How to decide which are right for your marketing program;
How to implement these winning strategies - the key success factors, and the mistakes to avoid; and
How much it will cost you to integrate them into your 2007 Marketing Plan.

Yes! I want this expert advice - reserve my spot now...

Marketing Action Plan Power Series
Seminar topics and speakers

Before I tell you how you can get this vital marketing information, let me tell you a little about the speakers we've lined up and the topics they'll cover.

We'll bring you the top experts in the marketing disciplines that have changed most critically - whether an important new strategy emerged, or an existing one changed dramatically - and that will have the greatest impact on your success in 2007.

Search Engine Marketing - Tuesday, Nov. 21

Web Search has become an integral part of the buying process. Across ten vertical markets, DoubleClick reported that the Web is a "vital factor" in product consideration. Although only 10% of purchasers first learned about a product through Internet Search, 20% of buyers used Search Engines to learn more about a product, and 11% said search results influenced their purchase (Touchpoints 11/06). The Internet drove $25.1 billion of consumer electronics sales last year (TWICE, 11/6/06).

But the major search engines shook up their indexing strategies during 2006, and more changes are expected in 2007. We've brought three of the field's top experts - Stephen Mahaney, John Heard and Esoos Bobnar of Planet Ocean Communications - to get you prepared.

Planet Ocean Communications is a pioneer in Search Engine Optimization (SEO) having first published The UnFair Advantage Book on Winning The Search Engine Wars in January 1997. They launched their monthly search engine strategies update publication, SearchEngineNews.com, the following February. Today these two training and update services remain as the most current and longest continuously running SEO publications in the world.

Give me the latest SEO strategies - reserve my spot now...

Business Blogging - Monday, Nov. 27

Blogging has gone mainstream - and become a powerful tool for marketers. Business blogs not only provide two-way communication with your marketplace, they are also an important channel for communications with the press and other key influencers. And, they can help your search engine rankings, too.

Debbie Weil is a consultant, speaker, and author - and an expert on corporate blogging. She'll explain the benefits blogging can bring to your organization, and how to do it right - and show you the pitfalls to avoid along the way!

Debbie Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Penguin Portfolio 2006). She also writes BlogWriteForCEOs, considered one of the most influential blogs about business blogging.

Debbie has a unique background as a veteran journalist with an MBA and corporate marketing experience. She has worked as an Internet marketing consultant with startups as well as Fortune 500 companies (including HP and Wells Fargo) for over a decade.

She's the publisher of award-winning WordBiz Report, an e-newsletter read by nearly 20,000 subscribers in 87 countries. She has been quoted on the topic of corporate and CEO blogging in Fortune, the New York Times, BusinessWeek.com, the Washington Post and numerous other publications.

Show me how to make blogging work for my organization - reserve my seat now...

Web PR - Thursday, Nov. 30

The way your public relations messages are consumed has changed - dramatically! You can use this to get a better response from the press and analysts, to get your message directly to consumers, and to drive a surge of qualified prospects to your business. Or you can ignore the tide change, and watch your competitors pass you by.

Marc Harty is the creator of PRtraffic, which Alex Mandossian calls "the fastest, easiest way to generate the most strategically-placed publicity on the Net." He has over two decades of high-level experience in the advertising and marketing industry with clients like Brink's Incorporated, EDS, Transamerica, Arthur Andersen, and Nortel Networks. Prior to founding PRtraffic, Marc ran his own PR and Search Engine Marketing (SEM) firms, and held a senior position with one of the premiere advertising agencies in the country. An acknowledged industry leader, he has won hundreds of awards for his work in print, broadcast and new media.

Reserve my spot now - so I can take full advantage of the changes in PR...

Active Internet Selling - Thursday, Dec. 7

Traffic is great, but you don't generate any revenue until you convert it into sales. Ed Forteau is an expert who will share his Active Internet Selling method of turning more website visitors into paying customers. He'll show you how to integrate this high-touch approach to Internet Sales Conversion into your online marketing funnel to beat your revenue projections.

Ed Forteau, known as "The Strategic Marketing Coach", is the president of Win/Win Professional Marketing & Sales Association. Ed's unique insight into what works (and what doesn't) in marketing, advertising, and sales comes from having worked on both sides of the fence, as both a client and consultant to the major media outlets. He has adapted this insider knowledge for use on the Internet in the Success Rainmaker system. His innovative techniques have been taught and implemented by hundreds of business owners in over 38 different industries both in the U.S. and abroad.

Ed's marketing methods have been written about in Entrepreneur Magazine, City Business, The Business Journal, and countless newspapers. He has also appeared on radio and television. He is an accomplished author, and his marketing and advertising articles have been published in dozens of major professional trade journals, newsletters, magazines, and newspapers.

Yes! I want to increase my conversion rate - reserve my spot now...

Paid Search Advertising (PPC) - Thursday, Dec. 14

Pay-per-click advertising has become an important piece of most marketing plans. For example, Google U.K. ad sales will top Britain's Channel 4 by almost $200 million this year (IAB SmartBrief 11/12/06). And, paid search provides one of the fastest (and most accurate!) ways to test marketing messages before rolling them out in other media.

But, the changes in paid search advertising hurt many unprepared advertisers in 2006, and bigger changes are on the way. Don't you wish you'd heard about the 2006 changes in 2005? Well, the people who wrote about them then will be here to tell you what to look for in 2007.

Andrew Goodman is a leading global authority on search engine advertising who has spoken at some fifteen Search Engine Strategies conferences. In 2000 he launched Page Zero Media, an agency specializing in paid search, offering a "paid search jumpstart" program that has served the needs of clients of all sizes, including well-known Fortune 500 brands. He is a recognized thought leader and the author of the popular Google AdWords Handbook and Winning Results with Google AdWords. He also publishes Traffic.com.

Mona Elesseily is a leading authority on the Yahoo! Search Marketing platform, and is author of the Yahoo! Search Marketing Handbook. Mona joined Page Zero in 2003, where her cold-blooded approach to maximizing campaign performance has benefited clients such as Apollo Health, Tucows, and Capital One. She contributes regularly to organizations such as the International Internet Marketing Association, and enjoys discussing topics as diverse as business ethics and the growth of web analytics as a field unto itself.

Reserve my spot now - so I can boost my Search Advertising ROI...

Integrating Online and Offline Marketing Campaigns - Thursday, Dec. 21

People often think of Internet marketing and corporate marketing as separate worlds. But in 2006, many of the top Internet marketers incorporated traditional "corporate" strategies into their campaigns. Melissa Eisenberg and Valerie Peck will share how some of the most successful corporations in the world determine the right mix of online and offline for their markets - and show you how you can do the same.

Melissa Eisenberg is an independent consultant focusing on business strategy, CRM and digital marketing. Recently, she was Senior VP and Global Interactive Lead at MRM/McCann Erickson in San Francisco. She also led the agency's North America Center of Excellence for interactive development. She has established herself as a leading expert in Customer Relationship Management, advertising, and digital marketing.

Previously, she led business technology strategy, planning and marketing initiatives for major technology, telecommunications and financial services companies including Visa USA and Visa International, HP and Intel. Prior to her interactive agency experience, she was a Partner with the Peppers and Rogers Group, where she was responsible for the Technology Industry Practice and the Channel Marketing Center of Excellence.

Valerie Peck heads a professional services firm that coaches organizations on strategy and tactical execution. Her areas of expertise include relationship management, marketing and sales optimization and customer-centric service. Previously, Valerie was director of CFO Direct and director of marketing at PricewaterhouseCoopers, a Senior Manager KPMG and Executive Director of Market Management at Pacific Bell. Her clients have included leading firms such as BEA, EDS, Oracle, Blue Shield of California, Sprint, Lincoln-Mercury, Pacific Bell, Red Herring, Aspect, Hewlett-Packard, USPS and AMD.

Yes! I need know how to optimize my campaigns - reserve my spot now...

Here's what you'll receive

This could be the one investment that gives you the greatest return on your 2007 marketing dollar. When you sign up for the Marketing Action Plan Power Series you can...

Get the answers you need from these top experts to fine-tune your marketing plan in six live teleseminars;
Submit your questions before each seminar;
Miss a seminar? No problem - you can download a recording of each seminar. Listen at your desk, at home, or in your car; and
A transcript of each seminar, to guide you as you implement these strategies.

This is the best way to be sure your Marketing Plan takes full advantage of the latest advances in marketing best practices.

Let me ask you - how much more effective can you be if you know what to expect in 2007, and how best to use it proactively - to your advantage? How much do you plan to spend on your marketing programs in 2007? What is the dollar value of the return you expect on that investment?

Reserve your seat now... For only $97, you'll get:

Six live teleseminars;
Downloadable recording of each seminar; and
A pdf transcript of each seminar.

How much of an improvement in your 2007 Marketing ROI will it take to cover the cost of the Marketing Action Plan Power Series? How much of a drop to make you wish you'd taken advantage of this one-time opportunity? Reserve your seat now...

Don't be left out
of this vital marketing update

The seminar series starts Nov. 21, and there are only 200 seats available. So act quickly to be sure you don't miss out on this essential information that can make or break your 2007 Marketing Plan.

Reserve your seat today... And right after you sign up, you'll have the opportunity to tell us what questions you want us to be sure to address. So reserve your seat now...

P.S. Don't make the mistake of trying to build your Marketing Plan and Marketing Budget for 2007 without this essential information. Believe me:

If your Search Engine strategies didn't change significantly in 2006, you felt the pain. You can win in 2007...
If your media and direct marketing mixes haven't changed yet, your results will. Learn how to maximize your ROI today...
If your PR strategy for 2006 resembled what you did in 2005, you either got crushed in 2005 (when you were too far ahead of the curve), or you wasted money in 2006. Don't make the same mistake in 2007...

P.P.S. Listen, I know you may be wondering how well these techniques will work in your organization. Believe me, I have some idea what you're thinking. You see, I spent years marketing big ticket items for successful companies like Sybase and Business Objects. I've run corporate marketing departments, and many of my clients today are Fortune 500 companies.

But I also run Marketing Acumen, a specialist marketing product and consulting firm. So you see, I've got one foot in each camp. I know what works on both sides of this particular fence, and I see the changing dynamics "up close and personal". And I've hand-picked the best experts to help you take advantage of the specific strategies that will help you most in 2007. So please, be sure to reserve your seat today... You won't be sorry.

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